The Beginning
We were in charge of marketing for a local restaurant. They had a number of events that occured on a weekly basis and they had to spread the word quickly and efficiently about their events. Their goal was to have a successful online event promotion system and to promote events online. We tried the standard forms of email blasts to a large marketing list, but a lot were marked as spam and it proved to be very costly.
We needed to come up with a way to let people know about the events only if they were actually interested in the events! We began development just to see if it would work for the restaurant and it proved effective. Now a registered user could simply log into the site and view the calendar and decide if they wanted to attend an event or not. The user had control and we didn't have to bother them with silly notices or reminders. For Buzzy Book we focused on the following:
Need
People that want to know about the local events will be able to check when THEY want to check. It is entirely based on the customer's want and they will not be annoyed by emails or reminders. Businesses need to promote events and promote events online.
Cost
For the customer it is completely free and for the business it costs $20 a month. This allows for a business to add an unlimited number of events and never have to pay charges for anything else.
Effectiveness
When an event is added to the calendar it automatically appears on every calendar for every customer. There is a 100% guarantee that it will reach them and you never have to worry about getting marked as spam or being blocked. Buzzy Book focuses to promote events and promote events online.